In today’s digital world, it’s never been easier to look like a professional photographer — even if you’ve barely picked up a camera. With a few keystrokes and some AI-generated copy, brand-new photographers can now launch polished websites, sleek bios, and marketing language that mimics the voice of seasoned professionals.

And while technology can be a helpful tool, it’s also creating a troubling trend: inexperienced photographers using AI branding to misrepresent their skill level — and devalue the work of true professionals.