Designing a crest for my business wasn’t something I took lightly. It wasn’t just about adding a graphic to a card or watermarking an image—it was about creating a symbol that represents who I am now, and who I’m becoming as an artist.
And honestly? It wasn’t easy.
It took weeks of trial and error, sketches and second-guessing, trying to balance symbolism with style. I didn’t want anything that felt cartoonish or trendy. I wanted something timeless. Something that honored the heart of my work while pointing toward the future of Exposure One Studios.
Because the truth is—my business is evolving.
For over a decade, I’ve built my career on connection, trust, and client-focused photography. But in recent years, my voice has shifted. I’ve stepped more fully into the world of fine art and storytelling, blending the emotional depth of documentary work with the elegance of crafted visual narratives. And with that shift came the need for branding that matched—something that visually conveyed the elevated, intentional direction I’m headed in.
That’s where the crest comes in.
At the center is a shield—strong, grounded, classic. Inside it, the initials EOS anchor the mark, surrounded by two horse heads facing inward. This detail wasn’t accidental. Horses have always been a recurring presence in my work, not just as subjects, but as symbols of strength, loyalty, and quiet grace. Including them felt essential. They're part of my visual language and part of my story.
The final design is clean, bold, and versatile. I’ve saved multiple versions—with and without my business name and tagline—so it can live across packaging, print releases, certificates of authenticity, and even limited-edition print labels. It’s not a logo meant to sell—it’s a signature of intention. A marker that this work is part of something larger than a single session or image. It belongs to a body of work rooted in care, craft, and legacy.
This crest is the first of many small but meaningful steps toward refining the identity of Exposure One Studios as a luxury fine art and storytelling brand. It’s a way to visually honor the journey I've taken to get here—and signal the kind of work I want to create moving forward.
So yes, it took time. But I’m proud of that. I wanted something I could stand behind—not just today, but years from now. And now, every time I use it, I’m reminded: this isn’t just photography—it’s my life’s work.